Hi, I'm Ben Robertson.
Independent software developer and entrepreneur based in Travelers Rest, SC.
In 2023, I built ColorBliss to see if AI could make coloring pages for my kids—and I've been working on it ever since. I'm also building Holly, an autonomous support engineer for teams whose tickets need real investigation. I share updates on my Build in Public page and keep a list of what I use.
Notes →
Recent thoughts, observations, and things I'm working on.
Reading books is an unfair advantage
What I love about books is that, even though the barrier to entry is getting lower, there is still a barrier to entry. It’s not everyone…
What is the Copywriting Rule of One?
This is a concept I got from the book Great Leads and has really helped my flow in writing marketing emails for ColorBliss. It's a simple…
What is a jottle?
According to the Dictionaries of the Scots Language: To busy oneself with trifles, to accomplish little although appearing to be industrious…
One thousand miles on the Radio Flyer
How many backlinks does it take to rank a coloring pages site in Google?
When the .ing TLD was first released, I bought a fun domain: ColorAnyth.ing. At first I redirected it all to ColorBliss, but sometime last…
Rest in peace, Bobby Weir
I'm heartbroken over the loss of Bobby Weir over the weekend. His music has been a part of my life ever since I was 16 or 17. I'm not sure…
Links →
Short snippets of things I want to share or save for later.
Jottles →
Quick thoughts and updates. What's a jottle?
Recent Mentions
Recent interactions with things I've written around the web.
Stay Connected
Occasional updates about experiments in life and work.


















