If you haven't been able to tell, I've been spending a lot of time on email marketing for ColorBliss this month.

One big initiative is a new drip campaign. After folks go through the onboarding flow, I'll hit them with one email a week. Each one is short, following the rule of one. Topics range from "Check out this cool style" to "Here's a feature you might be interested in" to "I made a free coloring book for you" The goals here are: - keep ColorBliss top of mind for people - keep more people on the mailing list - keep the list warm - see what content resonates Starting with ~20 emails, which is about half a year of content! And as I make new broadcasts, I'll look at tacking some of those on to the existing list.